![]() Printers in Italy soon created a simpler, more compact typeface-originally called Antiqua, now better known as Roman. ![]() Gutenberg used old style blackletter calligraphy letterforms (aka Gothic) to typeset longer lines of text for manuscripts and religious texts. Johannes Gutenberg helped spark a European typeface evolution in the 1400s, when he invented the first metal movable-type printing press. Consistent letter spacing, line lengths, upper and lowercase letters, and other typographic elements boost legibility, while fonts used as graphic design elements amplify tone and meaning. When used consistently, good typography helps users identify your brand through the typeface and font styles used for your branded content.
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